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At Insur-Mart LLC, we're more than just an insurance agency—we're a family dedicated to protecting what matters most to your family. As a locally owned, independent insurance "superstore" in the heart of Meridian, Idaho, we've been serving the Treasure Valley and beyond with personalized coverage for auto, home, health, business, life, and more since 1998. With access to over 70 top-rated carriers and the buying power of the nation's largest independent agency alliance (SIAA), we deliver competitive rates, expert advice, and unmatched service to more than 5,000 loyal clients across Idaho and surrounding states.

Our Story: Built on Experience, Grown Through Family

Insur-Mart LLC was founded on April 17, 1998, by Cindy Zenor as Health Benefits of Idaho, a specialized health insurance agency operating from a humble one-room office in an old Meridian home. With seven years of hands-on experience as a dedicated Allstate customer service representative under her belt—and a fierce work ethic inherited from her grandmother—Cindy launched the agency from scratch. In 2002, she expanded into property and casualty insurance, rebranded as Insur-Mart, and became the first Idaho affiliate of SIAA, unlocking unparalleled access to competitive markets.

From those early days, Insur-Mart has grown exponentially, moving to our current larger location after just six years of rapid success. Today, after more than 28 years, we're proud to be recommended by 95% of our clients, thanks to our unwavering focus on building lasting relationships and delivering exceptional service.

Meet the Zenor Family Team

Insur-Mart is a true family affair, blending generations of insurance expertise to give you the best of both worlds: seasoned wisdom and fresh energy.

• Cindy Zenor, our original founder and "Boss Lady," has been in the insurance business for over 30 years, starting at age 21. As the driving force behind our growth, Cindy represents a wide range of needs—from car and home to business and health—and is known for her professional, no-nonsense approach that always puts clients first.

• Sam Zenor, Cindy's husband and a cornerstone of the family, recently joined the agency after an illustrious 39+ year career as a former Hall of Fame Allstate agency owner. With multiple locations across the Treasure Valley and over 100 industry awards, Sam's induction into the Allstate Hall of Fame in 2021 capped a legendary run helping thousands of Idaho families. His deep expertise now strengthens Insur-Mart's commitment to top-tier protection.

• Collin Zenor, A second generation and a proud owner of Insur-Mart, has been immersed in insurance since he was 18—now bringing over 20 years of comprehensive experience to the table. Well-versed in all aspects of the industry, Collin excels in commercial insurance, truckers coverage, Medicare supplements, and much more. Trained right here at the family agency, he delivers youthful insight paired with seasoned knowledge, ensuring our clients receive seamless, multi-carrier solutions tailored to their unique needs.

Together, this multi-generational team—rooted in Idaho values and a legacy of service—continues the Zenor tradition of integrity, innovation, and genuine care.

Why Choose Insur-Mart?

Whether you're a first-time buyer, a growing business, or a long-time local, we treat every client like family. Our independent status means we shop the market for you, finding the perfect fit at the right price—without the corporate red tape. From simple quotes to complex coverages, we're here every step of the way, just as we've been for over a quarter-century.

The protection you need starts here. Visit us at 1233 N Meridian Rd, Meridian, ID 83642, or call (208) 888-2255 to experience the Insur-Mart difference. Let's build your peace of mind together.

Insur-Mart LLC – Your Insurance Superstore in Idaho.